Cameron Williams' NUBA - London Brixton & Woolwich 2025

Conceptual Reciprocation through Culture

Cultivating the theory of conceptual reciprocation through culture, Cameron’s work explores modern day solutions using ideologies from cultural groups and traditions. The wrapping styles of the Nuba people from Sudan, Africa, allow the carriage of objects and people while fleeing violence from government forces, heavily inspiring this collection’s cutting. The sensitivities of this organic, frugal way of dressing is contrasted with harsh inorganic textures and style references from Cameron’s experience growing up in South London’s working class environment. This collection marries the stories of internal displacement to depict a vision of a future free from cultural, ideological and physical displacement in these two contexts.

Text (English original): https://herewebelong.itsweb.org/finalist/cameron-williams/

Website NUBA: https://www.nuba.world/
https://www.instagram.com/cmrnw
https://www.instagram.com/theconsciouscam/

This BARKTEX^® tree bark fleece has been used:
BARKTEX^®_Natural-colors_0411_darkbrown
BARKTEX^®_Natural-colors_0411_blackish
BARKTEX^®_Ivory_0303
BARK CLOTH_tradition_0131

More about NUBA & Cameron Williams:

https://www.anothermag.com/fashion-beauty/14901/nuba-cameron-williams-jebi-labembika-fashion-brand
https://challengethefabric.com/award-finalist/cameron-williams/
https://www.drapersonline.com/people/30under30-2025/drapers-30-under-30-2025-cameron-williams-nuba
https://fuckingyoung.es/the-essence-of-breaking-free-with-cameron-and-jebi-of-nuba/
https://www.youtube.com/watch?v=lpMPJ25ZOXo